Historically marginalized communities continue to face barriers to financial health. Companies have opportunities to bridge financial health equity gaps by personalizing their delivery of services, applying best practices in behavioral design, and honing their focus on specific segments that need support. Rob Curtis, CEO of Daylight, will discuss the need for organizations to design products and services that address equity in financial health and Daylight’s unique approach to designing financial services that lower barriers to achieving financial health

In this session, experts and practitioners will share best practices and a potential roadmap for financial services companies to use customer data ethically to improve financial offerings for underserved groups.