詹妮弗（Jennifer）在TD领导企业客户体验，创新和消费者见解。ag万博在这个角色中，她对TD的CX Enterprise愿景和战略，TD的CX测量计划的管理和完整性，CX功能的持续发展以及CX Insights and Analytics负责。manbets手机版登陆此外，她负责CX创新和趋势实践，TD的COE关于消费者行为以及支持营销以及所有业务和渠ag万博道的消费者洞察力。

Jennifer’s mandate in this role is to instigate and inspire a forward-thinking Customer centric culture across the Enterprise (CA and US) and to act as the unapologetic voice of the customer to deliver a world class customer experience and to drive short and long-term business growth for the organization.

Since joining the company, she has led the evolution of TD’s consumer insights practice, established the Centre of Expertise on Consumer Behaviour, established a practice of Behavioural Insights within Marketing, led the transformation of TD’s CX measurement to digital, led the development of an analytical approach to link CX to business outcomes, established the TD Financial Health Index benchmark for Canada, supported the relaunch of TD’s Masterbrand to Financial Confidence by establishing the key drivers of confidence, developed an approach to customer journey mapping for TD, evolved and enhanced TD’s approach to understanding the needs of diverse communities by measuring the influence and impact of intersectionality on the communities.

在加入TD之前，詹妮弗（Jennifer）在媒体，广播和见解和研究咨询公司工作。