In our unpredictable economic landscape, customers are looking for support from their financial institutions. When financial institutions step up to support their customers’ financial health,those relationships grow stronger,but how can financial institutions figure out what each customer truly needs?
在整个客户群中获得这些见解需要财务健康衡量策略。manbets手机版登陆实际上，这通常意味着决定是否收集调查数据，使用现有的管理数据, or rely on both.
In theFinancial Health Pulse项目，我们将银行帐户交易数据与全国代表性的调查数据合并，以提供一些独特的见解，这些见解可能仅仅调查数据或交易数据可能会错过。在这里，我们考虑机构如何有效地使用每个数据源来衡量财务健康。
森林与树木
选择是否使用调查还是行政数据可能有点像确定要专注于财务健康的“森林”还是“树木”。
Surveys为“森林”视图提供有效的快捷方式。我们的八个指标问题Finhealth得分方法ask about spending, saving, borrowing, and planning to capture consumer behavior and perspectives efficiently, but this method offers only limited insight into day-to-day activity.
Administrative transaction data, on the other hand, produce the most granular and precise picture of customer activity, though often only for a limited number of accounts. If the activity in the accounts that a financial institution has access to doesn’t capture the most important aspects of a customer’s financial life, then we’re “missing the forest for the trees.”
For example, data from a credit card that a customer uses purely for building credit won’t reveal whether the customer is able to spend less than their income or manage debt overall – two important indicators of financial health.
Survey data can reveal what’s happening outside of the accounts you can see.
在财务健康脉冲研究中，我们观察到调查参与者同意与我们的在线平台共享的财务帐户的交易级数据。但是，我们不知道有人是否已提供对他们定期使用的所有帐户的访问权限，直到我们将管理数据与调查数据合并为止。结果，我们仅使用行政数据来衡量财务健康的能力是有限的，就像金融机构一样。对于某些受访者来说，我们缺少太多的单个树木，无法清楚地了解森林。
为了说明，我们将参与者与我们平台相关的支票帐户和信用卡的数量与他们在单独的调查中报告的数量进行了比较。在参与调查并将至少一个帐户与Pulse联系起来的人中，受访者报告的支票帐户数量大致与与平台相关的支票帐户数量大致相同。
另一方面，受访者报告拥有的信用卡比平均链接的信用卡要多得多。这表明我们的管理数据使我们对交易的看法比信贷交易更完整。
如果我们想评估能力和借款behavior of these participants, relying on the credit card data we have access to may not help us much, because we only see information about a fraction of the credit cards they own.
当您看到客户定期使用的帐户时，管理交易级别的数据提供了衡量支出和节省行为的最精细的方法。
除了管理数据的局限性，如果您有信心对客户有足够的帐户数据来汇总其财务活动的“森林”观点（或至少是其财务状况的一部分），则行政数据可能是一个非常有见地的manbets手机版登陆测量工具。
关于帐户平衡和支出模式的详细调查问题可能会产生不一致和不精确的答案 - 毕竟，您的调查受访者只是人类。调查还只允许定期收集。
Administrative account data, however, are collected continuously and do not rely on error-prone self-reporting. Our analysis comparing Pulse administrative account data with self-reported transaction-level data in another survey shows that more payments are captured in administrative data on average, especially among the respondents who have linked most of their accounts.
行政数据力量的另一个例子是我们对tax refunds and stimulus payments on checking and savings balances in 2021in real time (Figure 2). Pulse annual survey data give us the most complete view of general trends in financial health over time, but they cannot capture day-to-day movement in account activity like administrative data can.
Putting Different Data Sources To Work
消费者正在寻求金融机构来支持其财务健康。那么，采用财务健康测量方法的哪种方法可以帮助您的组织获得对客户需求的最大知名manbets手机版登陆度？我们的数据揭示了对每种优势的一些见解：
- 机构可以同时使用调查和管理数据to measure financial health, and combining the two will yield the deepest insights.
- 调查可以有效地对客户的财务健康进行整体评估, including how they feel or think about their finances, but they are limited by what respondents can remember and self-report accurately.See our FinHealth Score pagefor tips on conducting surveys.
- Administrative data can provide detailed insights into specific areas of a customer’s finances, while also requiring fewer steps to collect data with no active participation needed from customers. However, while some customers may conduct almost all of their day-to-day financial activity in the accounts you can see, others may only offer you a small window into their financial lives.阅读我们的简介for ideas on using administrative data effectively at your company, depending on your unique goals and data assets.
探索Our Resources
For more insights from our unique data assets, take a look at ourPulse Pointspublications and stay tuned for upcoming publications. If you’re interested in exploring measurement solutions that meet your customers’ needs and complement your data resources, reach out to us atinfo@www.hagiluck.com。
For businesses looking for a fast and efficient way to measure customer financial health with surveys, the Financial Health Network’s阿特纳platform can be deployed in just a few days and provides customizable dashboards for valuable business insights. Learn more athttps://attune.co。
方法
阅读有关我们的更多信息在这里交易数据和方法论还有我们的Pulse research here。For analysis comparing administrative data to survey data, we merged our Pulse transactional data with survey data from the Atlanta Federal Reserve Bank’sDiary of Consumer Payment Choice, which is also fielded through the了解美国研究。
Acknowledgements
我们与亚特兰大联邦储备银行的USC和Kevin Foster与Marco Angrisani合作完成了这一分析。
